CA produce giant Driscoll’s is ending a blight of ‘blah’ berries

Americans eat about $9 billion worth of berries each year, mostly the bland supermarket kind. California-based Driscoll’s is betting people will pay more for a super-sweet variety.

Credits

Guest:

  • Ben Cohen - sports writer for Wall Street Journal

Host:

Madeleine Brand

Producers:

Sarah Sweeney, Angie Perrin, Amy Ta, Brian Hardzinski, Bennett Purser, Rebecca Haggerty, Zeke Reed