Monster Movies

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As "Godzilla" looms on the horizon--how much does size matter in the movie business? New movies have to be monsters in more ways than one. Big promotion and marketing makes for big events--what happens to movies with plots, good acting but no special effects?
JEFF JENSEN: Covers movie marketing for Advertising Age and has written extensively for Godzilla. PETER BART: Executive Editor of Daily Variety. DAVID WEITZNER: Professor of Film Marketing at USC and former President of World Wide Marketing for MCA and 20th Century Fox. He oversaw the marketing for such films as Star Wars, E.T. Coal Miner's Daughter and Alien. KENNETH TURAN: Los Angeles Film Critic speaking from Cannes Film Festival. ADAM FOGELSON: Senior Vice President of Worldwide Marketing at TriMark Pictures, a broad-based entertainment company that acquires, produces and distributes motion pictures domestically and internationally. JEFF GORDON: Founder and President of Writer's Boot Camp, a writing program that gets writers to write by having them complete a feature or television script. Commander Bob Spierer: Co-signed open letter to Commander Bill Stonich. CHRISTOPHER LEU: President and CEO of United Pacific Bank and a member of the advisory board of BDNI, Bank Dagang Nasional Indonesia, headquartered in Jakarta.JACK KYSER: Chief Economist of the Economic Development Corporation.

topic: RESPONSE TO LETTER DENOUNCING SHERIFF

Credits

Host:

Warren Olney

Producer:

Frances Anderton