Going Green without Guilt

From the covers of Newsweek and Outside to a heavily covered speech today in Washington, Governor Schwarzenegger is pushing a new kind of environmentalism.  At Georgetown University, claiming that environmentalism is at a "tipping point," he advocated that people work for more fuel-efficient forms of transportation rather than give up Hummers or private planes. He compared the evolution of environmentalism to that of body-building, which once was seen as the province of "weird fanatics" working out in gyms that were like dungeons. Can there be environmentalism without sacrifice?