Eli Broad: the Multi-Billionaire Who's Shaping Los Angeles

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book.jpgOn page one of Chapter One in his new book, Eli Broad reminds readers he build two Fortune 500 companies in two different industries from the ground up. He says the $6 billion he earned in business has allowed him to finance education reform, two world-class art collections and cutting-edge biomedical research. In the introduction, his friend and fellow billionaire Michael Bloomberg says Broad has helped shape Los Angeles into a cultural and architectural capital.  They both agree that the book's title describes how he's done it. It's called Eli Broad: the Art of Being Unreasonable.

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Warren Olney