Playboy founder Hugh Hefner today came up with the final $900,000 to save the Hollywood sign. Tom Hanks, Steven Spielberg and others also contributed $2.7 million in local money. The state chipped in $3.1 million to help buy the land from a developer, and even Governor Schwarzenegger took part of the credit. LA City Councilman Tom LaBonge helped lead the effort to rescue a historical landmark.