RIFT, A Fight Against Traffic, Creates Rift in Santa Monica

Santa Monica is a city of 85,000 people that doubles in size with commuters during business hours. Traffic congestion is changing the nature of the city itself, but growth continues. Now the voters are faced with a measure on the November called RIFT, which stands for Residents Initiative to Fight Traffic. Supporters took just 10 days to raise 10,000 signatures, almost twice the number they needed. RIFT would fight traffic by limiting commercial development.