Mexico's drug war has claimed tens of thousands of lives and brought gruesome violence to the headlines for years, but it's not just the victims and the villains who have been affected. Drug cartels have become glamorous to young people who celebrate them in fashion and music with vengeful lyrics. A new documentary reveals how Mexico's drug war is affecting popular Chicano culture – on both sides of the border. Israel-born photo-journalist Shaul Schwarz is the director of Narco Cultura.