James Kim and his family, who were lost near Grants Pass, Oregon, were the subject of massive news coverage and massive sympathy this week. Leaving the family in their car, he died making a "superhuman" effort to get help. His body was finally found through use of a cell phone. Searchers determined that Kim had struggled for miles in extraordinarily difficult terrain--even swimming in icy water. The awful irony is that, had he continued down the road, he would easily have reached a lodge and probably safety.