More than a minute into a two-minute web video with "everyday Americans," talking about their futures, Hillary Clinton says what everyone already knew.
What everyone doesn't yet know is why she's running and what she stands for -- beyond becoming the first woman to capture the White House. It's a campaign announcement that's low key compared to her launch in 2007. Now she's literally "hitting the road" to Iowa in her "scooby-Doo van" -- no more helicopters or jet planes. Will her new style appeal to her party's "liberal wing."