Every year, 33,000 African elephants die at the hands of poachers, feeding a Chinese market for ivory that’s worth billions of dollars. Now NBA superstar Yao Ming is part of the effort to stop what could lead to the extinction of elephants in just six years. Peter Knights is executive director for Wild Aid, an NGO devoted to stopping what’s called “Blood Ivory.” He partnered with Yao Ming on a documentary called The End of the Wild, released this month in China.
KCRW
