There's a good argument that the NFL is the most culturally ascendant product in America today. At a time of economic weakness the league will make $9.5 billion this year, and probably $10 billion next. On the short list of the people who deserve credit for this is former commissioner Pete Rozell, some of the original owners who structured the league with foresight, and filmmaker and mythmaker Steve Sabol. Former NFL quarterback Ron Jaworski, now a football analyst for ESPN, has this remembrance.
KCRW
