In April, a station that plays regional Mexican music jumped over four other stations to win the key "morning drive" time period. Then ratings plunged back down 37% in May. The ratings people at Nielsen have announced that they’re reworking recent numbers for the billion-dollar LA radio market. But the episode reveals particular problems with the way they keep tabs on Spanish-language audiences.
Spanish-Language Media Market
Credits
Guest:
- Meg James - senior entertainment writer for the LA Times - @MegJamesLAT