What is ASMR and why is it catching on?

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Have you ever heard a sound that made your body tingle or relax? Some YouTube videos are trying to accomplish that. The videos show people whispering, brushing their hair, tapping on furniture, gently chewing things. These sounds are part of ASMR: Autonomous Sensory Meridian Response. This internet subculture is getting increasingly mainstream.

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Credits

Guest:

Hosts:

Madeleine Brand, Duarte Geraldino

Producers:

Sarah Sweeney, Michell Eloy, Amy Ta, Christian Bordal, Quinn O'Toole, Yael Even Or, Alexandra Sif Tryggvadottir