Shudu Gram has almost 70,000 Instagram followers, and an association with Rihanna’s cosmetics line. But Shudu Gram is a digital fake, which encapsulates the whole problem with Instagram influencers. How real are they, and how real is their advice -- whether it be for makeup tips, detox, or mental health care?
How real are life coaches on Instagram?
Credits
Guest:
- Rosie Spinks - Quartz - @rojospinks