“Foodmaxx, take it to the max, to maximize your shopping power food max...” Recognize that commercial? It’s one of a handful of jingles that remain in today’s mainstream consumer culture. Jingles were wildly popular in television commercials from the 1960s to the 1980s. Almost every commercial – from Pepsi, to Burger King, to Coke – seemed to have its own tune that would then get stuck in consumers’ heads. We find out what’s happened to the iconic jingle.
What Ever Happened to the Jingle?
Credits
Guests:
- Mary Wood - Frisbie NYC
- Jon Aldrich - Berklee College of Music