Hillary Clinton skipped the soaring speech in front of a historic landmark when she announced her candidacy this week. Instead, she went the chill route with a polished video slipped to the social media masses. Clinton is, of course, no stranger to viral culture. She starred in her very own meme a few years ago: a photo of her texting. This week in our regular web segment, we look at the benefits and pitfalls for political candidates in the age of viral videos and hot takes.