Whole Foods is practically synonymous with “organic.” But now the grocery chain is on the outs with organic farmers. As other stores have begun to take over the organic market -- Costco is now the biggest seller of organic foods -- Whole Foods has had to innovate. One of their new sales tactics could, ironically, push customers away from organic foods. This is making organic farmers in California and elsewhere very angry. What’s their (organic, grass-fed) beef?
KCRW
