Even though the California orange business has largely moved to the Central Valley, the orange helped set the stage for everything that’s happening today in modern Orange County, including large tract-homes and “bland mass culture.” Tom Zoellner writes about the history of Orange County’s namesake fruit in an essay in the LA Review of Books called “The Orange Industrial Complex.” He’s an the author, journalist and Associate Professor of English at Chapman University in Orange County, which is named after one of its most influential orange men.