Disney says it’s sold more than three million dresses based on characters from the animated feature Frozen. And that’s not all. You can now get Frozen themed mouthwash, hot cocoa and knock-off Ugg boots. Walmart sells over 700 Frozen-related products. We look at the merchandising blitz.
The Frozen Industrial Complex
Credits
Guest:
- Ira Mayer - publisher and executive editor of The Licensing Letter - @IraMayerEPM
