Cambridge Analytica developed psychographic profiling through the data it collected on 50 million Facebook users. It’s a strategy that uses people’s “likes” -- and their friends’ ‘likes” -- to learn the most effective ways to reach them, and target them where they’re most vulnerable. Does it actually work?
How well can a company know us -- and sway us -- through psychographic profiling?
Credits
Guest:
- Jonathan Taplin - USC Annenberg Innovation Lab - @JonathanTaplin