Rosé-flavored strawberries: marketing ploy or truly delicious?

There are rosé-flavored candies, donuts and ice cream. Now Driscoll’s is offering rosé-flavored strawberries. The berries are less about the wine-inspired trends, and more about saving the berry industry. We look at what's been happening on farms, and how Driscoll’s is trying to recoup profits. Also, how did scientists develop this flavor?

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Credits

Guest:

  • Dana Goodyear - host of the podcast “Lost Hills: Dark Canyon”

Host:

Madeleine Brand

Producers:

Sarah Sweeney, Michell Eloy, Amy Ta, Alexandra Sif Tryggvadottir, Rosalie Atkinson, Brian Hardzinski, Devan Schwartz