Press Play with Madeleine Brand
Pop-Up Restaurants
Opening a restaurant is a risky business, with some studies saying half of all restaurants fail in the first year. So, restaurateurs are using a newer model: pop-ups. These are temporary restaurants where diners can sample a chef’s creations for a limited time.
By Madeleine Brand • • 1 min readOpening a restaurant is a risky business, with some studies saying half of all restaurants fail in the first year. So, restaurateurs are using a newer model: pop-ups. These are temporary restaurants where diners can sample a chef’s creations for a limited time. Once a cool quirky trend, pop-up restaurants are now becoming as mainstream as food trucks.
