Radius, the boutique label of The Weinstein Company, is known for their multi-platform distribution strategy. We look at two Radius films from this summer, Snowpiercer, and The One I Love. The co-president of Radius Tom Quinn tells us why Snowpiercer went to VOD very quickly after a small theatrical release, and Charlie McDowell and Mark Duplass say putting their movie The One I Love on VOD first helped build a fan base that would thoughtfully market the mysterious indie for them.
Images courtesy Radius-TWC.