Participant Media Makes 'Snitch'

Participant Media is known as the socially-conscious production company whose emphasis on the bottom line is matched with an equal emphasis on social good. We talk with Jonathan King, Executive Vice President of Production at Participant, and stunt man turned filmmaker Ric Roman Waugh about their new movie, Snitch. The film stars Dwayne "The Rock" Johnson, and while it has action and elaborate stunts it's also an issue drama that hopes to raise awareness and activism over mandatory minimum sentencing laws.