Listen Live
Donate
 on air
Schedule

KCRW

Read & Explore

  • News
  • Entertainment
  • Food
  • Culture
  • Events

Listen

  • Live Radio
  • Music
  • Podcasts
  • Full Schedule

Information

  • About
  • Careers
  • Help / FAQ
  • Newsletters
  • Contact

Support

  • Become a Member
  • Become a VIP
  • Ways to Give
  • Shop
  • Member Perks

Become a Member

Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

DonateGive Monthly

Copyright 2026 KCRW. All rights reserved.

Report a Bug|Privacy Policy|Terms of Service|
Cookie Policy
|FCC Public Files

Back to Orange County Line

Orange County Line

Tips for OC's New Tourism Guru

Gustavo Arellano offers some advice for the new guy in charge of getting tourists to visit Orange County.

  • rss
Download MP3
  • Share
By Gustavo Arellano • Mar 25, 2013 • 4m Listen

Late last year, the Anaheim/Orange County Visitor and Convention Bureau hired a man from Texas — Texas! — to attract more tourists to Orange County. But when you're in charge of bringing people to a place with beaches, Disneyland, and fabulous resorts, it ain't too hard of a task, right? To bring even more people to a region that already hosts hundreds of thousands annually, we tell the new guy how to get creative.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Gustavo Arellano

    columnist, LA Times

    CultureNewsOrange County
Back to Orange County Line