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Back to Martini Shot

Martini Shot

My Sponsors

Rob Long cleverly embeds an advertising message for a popular brand of Diet Soda in an example of integrated advertising. You won't even notice it.

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By Rob Long • Mar 8, 2012 • 3m Listen

When I first started in television, a thirty-minute show was about twenty-five minutes of show and five minutes of commercials, which seemed like a good deal at the time. You had a little commercial message at the top of the show, some network promos, then the first half of a story, what we called, grandly, like Shakespeare might have – Act One – and then there would be some commercials which were unrelated to the content of the show itself – then back for Act Two of the show, and then a few commercials to cushion the transition between programs....

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Rob Long

    Host, 'Martini Shot'

    CultureArts
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