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Back to Hollywood Breakdown

Hollywood Breakdown

'Cars 2' Poised to Do Big Business...at the Toy Counter

The merchandise tie-ins with the new Pixar movie Cars 2 are unprecedented. We look at the vast array of products and Disney offshoots that will come from Pixar's new pic.

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By Kim Masters • Jun 23, 2011 • 3m Listen

The amount of merchandise tie-ins with the new Pixar movie Cars 2 is unprecedented. Kim and Rebecca Keegan (sitting in for John Horn) break down the vast array of products and Disney offshoots that will come from the latest Pixar pic.

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    Kim Masters

    partner/writer at Puck News, host of KCRW's “The Business.”

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    John Horn

    Los Angeles Times

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