ESPN, which is broadcasting the World Cup in the U.S., has partnered with Roy Choi of the Korean Taco truck Kogi in the ESPN Match Trucks. They created a menu featuring the food of various countries taking part in the 2010 World Cup in South Africa. Eddie Lin writes the blog Deep End Dining.
One of the most popular dishes served on the ESPN Match Truck is "bunny chow," representing South Africa. It's a chicken curry dish with peas served on a soft La Brea bakery baguette.