When news hit in January that Mondelez International, owner of Cadbury UK, had changed the recipe for the beloved Cadbury Creme Egg it seemed as though all of Britain was enraged. Cadbury fans Ruth Le May and Matt Conrad launched a campaign to #SaveTheCremeEgg with a website and a Facebook page. Le May joins us to explain why this is such a big deal for Brits and their Easter baskets.
KCRW
