Why a Vegan Mob is the best kind of mob

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Toriano Gordon enjoys a piece of his vegan fried chicken, which he makes with plant-based Better Chew Shredded Chicken and plenty of seasoning. Photo by Ed Anderson.

Growing up in San Francisco, Toriano Gordon always had big dreams. He was either going to be a big-time rapper or a famous chef. But life got in the way. After a stint studying at Le Cordon Bleu, he ended up on the streets, where he fell into drugs and addiction, and experienced a brush with death. 

As he put his life back together, he and his wife decided to try veganism, even though he yearned to open a barbecue restaurant. That's how he launched Vegan Mob, initially selling plates from his car.

"Once I knew that I was going to start selling the food, something clicked," Gordon says. His first dish? Calamari made with hearts of palm and seaweed from a recipe he found on YouTube. He graduated to gumbo, using what he had learned working with those two ingredients. After testing various non-dairy milks for his mac 'n cheese, he chose pea milk, which he likes because it doesn't have an underlying sweetness, the way many vegan milks do.

Eventually, Gordon expanded Vegan Mob into a brick-and-mortar restaurant in Oakland. Although it was an instant sensation, it closed in the fall of 2023. Gordon now has franchises in Oakland and San Francisco. He also wrote a cookbook, Vegan Mob: Vegan BBQ and Soul Food.


The Mobby Fried Chicken is a customer favorite at Vegan Mob. Photo by Ed Anderson.




Toriano Gordon dishes out a meal at one of his Vegan Mob food trucks. Photo by Ed Anderson.


The cookbook "Vegan Mob" focuses on plant-based versions of popular soul food recipes. Photo courtesy of Ten Speed Press.