Should Facebook’s users “like” the company again?

Facebook CEO Mark Zuckerberg is being grilled by Congress Tuesday and Wednesday about political consulting group Cambridge Analytica and its harvesting of the data of tens of millions of unwitting Facebook users.

The social network has already been in trouble for allowing fake news to spread on its pages.

Now Facebook has made some tweaks to its design to give users clearer control over their information.

But can these changes help the social media giant become “friends” again with its users?

Jaron Lanier, author of the forthcoming book “Ten Arguments for Deleting Your Social Media Accounts Right Now,” says that while a lot of “what goes on in social media is beautiful,” Facebook’s business model -- and that of related apps like Instagram and WhatsApp -- has led to “behavior modification empires” that are “absolutely not survivable,” that had been “foreseen in science fiction but never existed before.”


Facebook CEO Mark Zuckerberg. Photo credit: Anthony Quintano.