Behind the Beats headphones lies a person, Robert Brunner, founder and head of Ammunition design and branding company in San Francisco, and Chief Designer for Beats since Jimmy Iovine and Dr Dre founded the company back in 2008.
Now Ammunition will be ceding the branding to Apple, a bitter-sweet transition for Robert Brunner, especially as he was once Chief Designer at Apple and was responsible for hiring its now famed designer Jonathan Ive.