Campaign Strategy and Science

"A letter in a plain white envelope could swing the presidential election..." It's the little noticed statistical detective work that is driving many of campaigns decisions and will be the key factor in actually convincing people to vote. On this rebroadcast of today's To the Point, guest host Mike Pesca dons the white lab coat of the political laboratory and talks about the overlooked wizards of winning elections. Also, Myanmar's opposition leader visits the White House, and the life and legacy of Steve Sabol, whose NFL films defined and glamorized the game of football.

Banner image: San Francisco phone bank, 2008 election. Photo by Sara B Brooks/flickr